15 Questions with Lidl's LGFA Ambassadors
Get Behind The Fight
It’s time to smash inequality in sport. Fill every seat at every game and get behind the fight
Lidl's unprecedented new research into support for female sport in Ireland shows nearly 60% of Irish people have never attended a female sports event
Lidl and the LGFA’s new campaign to increase attendances comes as the 2024 Lidl National League campaign is about to get underway, which gives ample opportunities for the public to attend top class female sport in every county in the country over the coming weeks
Lidl, proud supporters of Ladies Gaelic Football since 2016, has committed more than €10 million to the development and promotion of Ladies Gaelic Football
Peil na mBan Beo will be available to audiences globally on the TG4 Player at www.tg4.ie/beo and on the TG4 Mobile and Smart TV App.
Tickets are available here
#GetBehindTheFight
Here are 5 reasons for you to “Get Behind The Fight” in 2024
1) 59% of people admit they have never attended a live female sporting event.
2) 74% of people felt it is a shame that women’s sport doesn’t get more people attending events
3) Half of the population think there is a lack of female sporting heroes
4) 65% of people think women’s sport does not get enough media coverage in Ireland
5) Over half of the population think there is a high quality of women’s sport in Ireland
Lidl has committed more than €10 million to the development and promotion of Ladies Gaelic Football since 2016.
It’s time to smash inequality in sport. Fill every game at every seat and get behind the fight
Check out the behind the scenes footage of our #GetBehindTheFight campaign
Meet The Star Of Our New TV Ad - Ally Cahill
Age: 21 years old
County: Cavan
Club: Killygarry
- Former League of Ireland soccer player with Bohemian FC
- Occupational therapy student in Ulster University Derry – currently on placement
LIDL LGFA AMBASSADORS
We are honoured to have 8 wonderful ambassadors and role models supporting our partnership with the LGFA:
• Síofra O’Shea – Southern Gaels and Kerry
• Aishling Moloney – Cahir and Tipperary
• Emma Duggan – Dunboyne and Meath
• Carla Rowe – Clann Mhuire and Dublin
• Shauna Howley – Knockmore and Mayo
• Ally Cahill – Killygarry and Cavan
• Nicola Ward – Kilkerrin/Clonberne and Galway
• Emer Gallagher – Termon and Donegal
Our Lidl LGFA partnership ambassadors are involved in a number of related activities including the Lidl One Good Club programme which was developed in conjunction with the LGFA and our charity partner, Jigsaw - The National Centre for Youth Mental Health.
Click here to learn more
Schools Programme
The #SeriousSupport Schools Programme is back!
We are delighted that the LGFA-backed secondary schools athlete mentor programme has returned for the 2022-23 school year.
Delivered in conjunction with children’s charity the Youth Sport Trust and our team of specially trained inter-county footballers, we are committed to teaching students about the long-term physical and mental health benefits of playing ladies’ Gaelic football and aim to increase participation and reduce drop-out rates for teenage girls. Our athlete mentors will deliver the programme through classroom workshops and on-pitch training sessions in schools in every county.
All schools that receive 50 stamp cards or more in the LGFA Rewards Scheme will automatically be nominated for the 2023-24 programme. Chosen schools in each county will be offered a place on the programme after the LGFA Rewards Scheme ends.
GAME DAY
We went behind the scenes with our Lidl One Good Club ambassadors, Carla Rowe of Dublin and Nicola Ward from Galway as they faced crucial games during the group stages of the 2020 TG4 All-Ireland Senior Football Championship. Get an insight into how they prepare for battle and watch as the games unfold from their perspective.
CARLA ROWE
Dublin v Waterford
Carla’s all action performance and 3 points from play were instrumental in a hard-fought 17 points to 1-10 victory over Waterford which secured a place in the semi-finals for the Girls In Blue.
See LGFA YouTube Playlist here
NICOLA WARD
Galway v Monaghan
Nicola’s intervention in setting up the winning goal, along with her role at the heart of the Galway defence, helped the Tribeswomen hold off a dramatic Monaghan fightback and seal a place in the semi-finals by a single point.
Click here for the LGFA YouTube Playlist